AI search optimization

For years, SEO strategies revolved almost entirely around one goal: ranking on Google. That made sense when Google dominated nearly every online search. But in 2025, the rules of visibility have changed. Search Everywhere Optimization has emerged as the new framework for...

If you’ve noticed your website traffic dipping even though your rankings are stable, you’re not alone. Search is changing—and fast. Users are no longer clicking through ten blue links. Instead, they’re asking AI engines like ChatGPT, Gemini, and Perplexity questions and...